As a business owner, there is no better feeling than seeing a 5-star review from a satisfied customer. This means that you have done your job as a business owner and you have made your customer so happy, they want to tell you and others how good your business is! When your business receives a positive review online, there are a few things you should do to make the most of it. Here is everything you need to know about how to respond to positive reviews.
Thank the Customer
The very first thing you should do when responding to a positive review is to thank the customer. One key thing to remember here is that you are not thanking them because they left you 5 stars, you are thanking them for taking the time to give you feedback and share their thoughts. Thanking the customer right away shows that your business values what customers have to say.
Use Their Name
When crafting a response to any review, it is important to mention the reviewer by name in your response if possible. Doing this will make the interaction between your business and the customer much more personal. Customers tend to enjoy personal-feeling interactions with businesses, even if they are digital.
Encourage the Customer to Return
If someone is leaving you a positive review, encourage them to return to your business when responding. This is the start of a long-term relationship between the customer and your business. By encouraging the customer to return, you are helping to build brand loyalty. Most of a business’s profits come from returning customers rather than new customers.
Short and Sweet
There is no need to write paragraphs in response to a positive review. A goof response to a positive review can be accomplished in three sentences or less. Any more conversation than this between you and a customer should happen via private channels such as email or direct message.
Positive Review Response Templates
You can use these templates when you are crafting a response to positive reviews or get inspiration for your own personalized review responses.
- Hi [CUSTOMER NAME]. Thank you for the great review! We are so glad to hear about [EXPERIENCE THAT WAS MENTIONED BY CUSTOMER IN REVIEW] and we hope to see you again soon!
- Thank you for the great review, [CUSTOMER NAME]! We are so very grateful that you have chosen [BUSINESS NAME] for [BUSINESS PRODUCT OR SERVICE]. Reviews like yours are why we are known as the best [BUSINESS CATEGORY] in [CITY].
- Hey [CUSTOMER NAME], thank you for the great review! We value our customer’s feedback and are happy to hear that [SUMMARY OF CUSTOMER REVIEW]. We hope to serve you again soon!
Respond to Every Review
Responding to every single review is crucial for a business that wants to maintain good customer relations. Whether the review is positive, negative, or neutral, your response as the business is a key component to good customer communications. Responding to every review also gives you more chances to respond using keywords important to your business and helo you become more visible on the internet.