What is Local SEO?

Local SEO is the process of optimizing a business, brand, product, or service for a location-specific search query. Search engines such as Google and Bing use a searcher’s location to determine the best results to show them. Search engines identify a user’s location based on their IP address for desktop searches and their geolocation for…

What is Reputation Management?

In the simplest terms, reputation management is the process of understanding what consumers are saying and how they feel about your business, implementing strategies to communicate with your customers and help to influence what consumers say and feel about your business. Reputation management is more of an abstract concept as it is unreasonable to think…