You may have a good handle on your social media accounts, but have you ever dug into the metrics behind your account? Sure, you can see how many people like or comment on your post; but do you know what reach and engagement are? Understanding how these important social media metrics will allow you to…
Social media has become one of the most effective and important ways for a business to reach its customers—past, present, and future. There is so much that goes into an effective social media strategy, it can seem overwhelming at first. You can use this guide to help you create a functional social media strategy for…
Your reputation is everything, and in today’s increasingly digital world, your business’s reputation is at your customers’ fingertips all the time. With the advent of smartphones and the increased use of the internet in commerce, your customers now have the ability to share what they think about your business with all of your potential customers.…
In today’s increasingly digital world, having a presence on major social media platforms is a must for any business. To properly manage social media accounts for a business, many things need to be done correctly. Managing your business’s social media can be a time consuming and daunting task, but it doesn’t have to be if…
Reputation management is a crucial aspect of any business. Businesses with a good reputation among their existing and potential customers can achieve a greater level of success than businesses that do not have a good reputation. In today’s increasingly digital world, a business must know what is being said about them online. It is also…
In the simplest terms, reputation management is the process of understanding what consumers are saying and how they feel about your business, implementing strategies to communicate with your customers and help to influence what consumers say and feel about your business. Reputation management is more of an abstract concept as it is unreasonable to think…
You have likely heard of identity theft in the past and may even know someone who has been a victim of identity theft. Did you know that businesses may also fall victim to identity theft? Businesses have more money and the ability to acquire loans more easily than the average person, making them a higher…
Have you encountered a bad review of your business online? Don’t panic. There are ways to turn this negative situation into a positive one! Every business owner will likely be faced with a negative review at some point. The key to making the most of this situation is how you respond to the dissatisfied customer.…
As a business owner, there is no better feeling than seeing a 5-star review from a satisfied customer. This means that you have done your job as a business owner and you have made your customer so happy, they want to tell you and others how good your business is! When your business receives a…
Responding to every single review you receive is crucial to managing your online reputation. Positive and negative reviews are a bit easier to respond to, but what do you say to the customer who has left you a three-star review? Neutral reviews often are both a bit of compliment and complaint, and your response should…